AI in Sport is Here. Are You Playing by the Rules?
Sport is Transforming Fast
From performance analytics and personalised fan experiences to smarter scouting and injury prediction, AI is changing how sport is played, coached, and consumed.
With real-time data and predictive insights, teams make quicker, smarter decisions. The ecosystem from players to coaches to broadcasters is evolving through AI technologies.
Policy is Playing Catch-Up
The EU AI Act has classified many AI applications in sport as high-risk, especially those impacting minors and health data.
Other regions from the U.S. to Asia are rolling out frameworks to regulate transparency, bias, and safety.
Regulation is no longer a future concern. It's here, and it's evolving fast.
Governance is Falling Behind
In the rush to adopt AI, one critical question remains:
Who's ensuring that these systems are ethical, safe, and compliant?
Athletes, fans, and organisations are increasingly exposed yet many lack the tools, frameworks, or expertise to govern AI responsibly.
We help organisations turn AI uncertainty into strength with strategy, tools, and training to govern AI ethically, legally and effectively.
Our Services
Expert Consultancy
Access to leading AI governance professionals who understand the unique challenges of sporting organisations:
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Tailored advice for sports context
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Training from industry experts
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Ongoing support and guidance
Compliance Packages
Our compliance solutions support organisations at any stage from basic coverage to full strategic leadership.
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Intuitive compliance tracking
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Documentation with human oversight
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Risk assessment tools
Training Courses
We offer tailored training to help clubs, federations, and coaches understand and manage the risks of AI in sport.
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Coach-ready education
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In-house governance expertise
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Risk-aware decision making
Our Ready-to-Use Solutions
Protect your athletes, your data, and your reputation, and proactively align with AI laws before it’s too late.
Show your commitment to ethical AI and data use with ready-to-use transparency documentation.
Equip your team to manage AI and data responsibly. Protect athletes, stay ahead of regulations.
Give parents, athletes and staff clear, compliant information about their data. Build trust and meet legal requirements.
Make smarter, safer decisions when buying AI tools. Protect your club from legal, financial, and reputational risks.
Help investors and board members better understand the legal, ethical, and commercial risks of AI.
The Inside Track
The Kompass Team
A team of leaders in sports law, governance, tech, and strategy trusted by clubs, leagues, and major global brands.
Clara Hawking
Consultant
Former regulatory advisor with deep expertise in AI governance frameworks and implementation, guiding ethical adoption across complex, high-stakes environments.
Warren Phelops
Consultant
Globally renowned sports lawyer ex-Slaughter & May; built elite practices advising major brands, leagues, and broadcasters worldwide. Driving legal innovation.
Mike Bohndiek
Consultant
Technology, digital and commercial executive in Sports and Entertainment with deep knowledge of sports and stadium/venue delivery gained across 20 years.
Jeremy Kerner
Platform & Innovation
Proven tech leader with 25+ years’ experience. Specialises in athlete evaluation platforms, with deep expertise in football referee development.
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